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Color Analysis Case Study: Julia Roberts’ Transition from Pure Autumn to Toned Autumn in the 4X4 Color System Color analysis plays a vital role in understanding an individual’s natural coloring and determining the most flattering colors for their wardrobe, makeup, hair coloring and even interior design. In this case study, we will explore how Julia…

Rainbows are produced when sunlight strikes raindrops at a precise angle. These colorful phenomena have a rich history spanning continents and cultures. For many, they positively represent inclusivity, diversity, and good fortune.  Did you know the colors on a primary rainbow are always in order of their wavelength? From longest to shortest: red, orange, yellow,…

The unspoken rules on how to present your company, respond to feedback and engage with your audience on social media. Social media is an effective way to promote your business. It allows you to advertise your goods and services, build brand awareness, and communicate with your customers. You can educate, entertain and engage with your…

Emails are an affordable and effective way to engage customers that impact your business’s bottom line. Email marketing can be one of the most effective marketing investments since you have complete control over your list of subscribers. Unlike other marketing channels, you don’t have to rely on search engines or social media algorithms to reach…

An excellent social media strategy increases brand awareness, website traffic, and leads. All businesses need a social media presence, not only because customers expect it but also because it offers an excellent opportunity to gain insights into your target audience and engage with them online.  Social media marketing  builds relationships with your clients,  helps you…

In today’s diverse world, with mixed marriages, races, and religions, it’s important for businesses to adapt to the changing times and embrace DEI. This is especially true for stylists and image consultants who may be stuck in old ways of conducting their businesses. The old color systems and methods of conducting business are missing key…

Need help with accounting? What about graphic design? A website too? Chances are, there’s an online platform for each of your business’s growing needs. Software as a Service (SaaS) platforms deliver cost-savings and scalability without making significant investments.  Nowadays, it’s possible to run most of your business operations from a laptop. Digital transformation, the process…

We celebrate Mother’s Day on the second Sunday of May to honor the women who have significantly impacted our lives. Pink is the traditional color of this special occasion, symbolizing love, appreciation, and gratitude.  Pink is composed of a combination of red, blue, and white, from which it gets some of its characteristics. Red represents…

Positive body language creates connection and trust between you and your clients. How you communicate with your body is imperative, as 55% of communication is non-verbal. Body language subconsciously conveys genuine emotions and is a powerful tool that affects your business success.  When crafting an impactful online presence, MASTERING YOUR BODY LANGUAGE IS ESSENTIAL for…

“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” —Gianni Versace Diversity and body size inclusivity are slowly changing the deeply entrenched fashion narrative that for the longest time, favored skinny, long-legged models with…