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How to help clients stand out and showcase their unique style with confidence. Living in a world that constantly tells us to buy more, coupled with constant exposure to a social media landscape that fuels trend cycles, makes it tricky for clients to figure out what they like and separate their personal preferences from what…

The first Sunday of August marks National Friendship Day – a celebration of the loving companionship friendships promotes in our lives.  As we journey through life, we realize things are outside our control; we have no say in who our parents are, our genetic makeup, or environmental events. However, we get to choose those special…

Pivot your stylist business from in-person consultations to virtual experiences. Having the technology at one’s fingertips to shop has changed the game; fashion has become more democratic, and the global demand for personal stylists continues to soar. Not only that, but clients also expect more convenience. If you’re a stylist venturing into online consultations (if…

As the saying goes, “Beauty is only skin deep.” Good skin starts in the gut. When most consider dieting, it’s more to do with weight loss than skincare. Yet, while cautioning people against fad diets and phony supplements, the American Academy of Dermatology Association has found evidence that a healthy diet supports good skin health. …

Your competitors use YouTube as part of their marketing strategy, so should you. Did you know 90% of consumers say they discover new brands or products on YouTube?  YOUTUBE VIDEO MARKETING IS PERSUASIVE – unlike reading text, it doesn’t take much effort to watch, and it’s easier to digest than other types of content.  Promotional…

More clients, more money, more freedom. What’s not to love about working online? According to PayScale, the median hourly rate for image consultants and personal stylists in the US is $100 per hour. Personal stylists already have the option of working with individual clients, celebrities, and even brands to help curate collections and enhance a…

July is a time for celebration and honor in the United States, as the country marks Independence Day on July 4th. To honor this special occasion, we proudly designate white, red and blue as the colors of the month. The colors of the American flag embody freedom, courage and unity that we cherish.  Incorporating these…

The most flattering haircuts frame your face, accentuate your features and make you look your best. Many people have gone to the hairdresser with a picture of the hairstyle they want, only to find out it doesn’t look the same on them. That’s because haircuts are not one-size-fits-all. Your favorite celebrity’s hairstyle may not be…

Learn how to apply makeup that emphasizes your facial features and flatters your face shape. Did you know the oval face shape is considered the perfect face shape because it is balanced and proportional?  An oval-shaped face is neither too long nor too short, and the width and length of the face are almost equal.…

Regular skin care tips to help you get healthy, beautiful skin.  In 2017, amateur Korean makeup artist Ellie Choi shared her glass skin look accompanied by her skin care routine on social media, instigating a viral obsession with poreless, glowing complexions.  Between choosing from 25,000 beauty brands on the market and the never-ending deluge of…